DJM Doubles Down on Marketing with New Director Role

Despite the pandemic DJM Design CAD & Coordination has experienced tremendous growth over the past year. To help sure up the company’s foundation the team is looking to add a Marketing Director to their office in Schwenksville, PA. See the description below

Job Overview:

DJM is looking to hire a Marketing Director to lead the company’s marketing efforts. The Marketing Director will be responsible for providing guidance, evaluating, and developing marketing strategies, planning, and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for the DJM brand.

The Marketing Director will provide direction for each of DJM’s channels, manage the campaigns and strategize to reach new customers. Create marketing campaigns and collaborate with other teams to promote new products. Oversee the development and implementation of marketing strategies and guide the internal team that executes them. Have a deep understanding of DJM’s product offerings and target audience. See that projects are completed on time and on budget. Create detailed monthly reports that show social media and PR progress.

To be considered for this position, you will need a bachelor’s degree in business, marketing or communications. You will also need to have proven experience in running a marketing team and marketing campaigns. High competency in project and stakeholder management is an advantage.

Responsibilities for Director of Marketing:

  • Plan, direct, and coordinate marketing efforts
  • Participate in the development of branding and corporate identity initiatives
  • Develop, evaluate, and implement marketing plans including promotional calendars, new product introductions, and other marketing projects
  • Oversee social media and content marketing strategy
  • Establish and grow a target market share
  • Conduct customer, brand, and product research initiatives
  • Offer expert advice to develop innovative advertising, public relations, social media, and events marketing efforts
  • Negotiate with media partners to guarantee PR placements
  • Demonstrate excellent communication and interpersonal skills
  • Supervise the hiring, training, workload, schedule, and deadlines of the broader marketing team
  • May oversee the operations of DJM’s website and email marketing program and provide analytics for both
  • Research competitors and demand for DJM’s products and services
  • Identify potential new customers and partners
  • Develop and manage advertising campaigns and support sales and lead generation efforts
  • Organize company conferences, trade shows, and events
  • Develop and manage marketing budgets

Qualifications:

  • Bachelor’s degree in business, marketing, communications, or related field
  • Professional and proactive work ethic
  • Successful track record in senior marketing or creative roles
  • Excellent interpersonal, written, and oral communication skills
  • Ability to collaborate across teams, analyze problems, create solutions, and manage multiple projects at once
  • Experience with digital and print marketing design, content creation, and social media promotion
  • Comfortable with pitching thought-leadership, awards, or new product releases to desired publications
  • High competence in project and stakeholder management
  • Proven ability to plan and manage marketing budgets
  • SEO and PPC experience (certifications a plus)
  • Comfortable with Adobe Photoshop, Adobe Rush, Mailchimp, Hootsuite, WordPress, and Google Analytics